Skip to main content
. Author manuscript; available in PMC: 2016 Nov 1.
Published in final edited form as: J Subst Use. 2015 Oct 12;20(6):430–438. doi: 10.3109/14659891.2014.942402

Table 3.

Top 25 brands of alcoholic beverages among adolescents by race.

Non-Hispanic White Black Hispanic
Rank Brand Consumption
Prevalencea
Standard
Errorb
Brand Consumption
Prevalencea
Standard
Errorb
Brand Consumption
Prevalencea
Standard
Errorb
#1 Bud Light 26.6% 2.9% Hennessy Cognacs 30.2% 8.4% Bud Light 38.2% 5.6%
#2 Coors Light 15.0% 2.6% Smirnoff Malt Beverages 25.7% 7.4% Corona Extra 21.2% 4.7%
#3 Budweiser 14.5% 2.4% Ciroc Vodkas 21.4% 7.8% Smirnoff Malt Beverages 21.1% 5.0%
#4 Smirnoff Malt Beverages 13.7% 2.3% Heineken 20.3% 7.0% Budweiser 14.7% 4.0%
#5 Smirnoff Vodkas 12.4% 2.2% Bud Light 19.3% 5.8% Heineken 14.6% 3.9%
#6 Jack Daniels Whiskeys 11.9% 2.4% 1800 Tequilas 18.4% 6.9% Smirnoff Vodkas 13.6% 3.9%
#7 Captain Morgan Rums 11.7% 2.1% Budweiser 17.3% 6.8% Bacardi Malt Beverages 13.2% 4.5%
#8 Mikes 10.3% 1.9% Seagrams Gins 14.8% 6.5% Jose Cuervo Tequilas 12.0% 4.5%
#9 Absolut Vodkas 10.2% 2.2% Jack Daniels Whiskeys 14.7% 6.6% Bacardi Rums 10.1% 3.6%
#10 Blue Moon 10.0% 2.2% Mikes 13.5% 5.6% Coors Light 10.1% 3.4%
#11 Bacardi Rums 8.1% 1.9% E&J Gallo Brandy 13.2% 6.5% Absolut Vodkas 10.0% 3.7%
#12 Keystone Light 6.9% 1.6% Corona Extra 10.6% 4.1% Jack Daniels Whiskeys 9.9% 3.7%
#13 Corona Extra 6.6% 1.4% Absolut Vodkas 10.5% 6.4% Dos Equis 9.8% 3.5%
#14 Jose Cuervo Tequilas 6,6% 1.4% Smirnoff Vodkas 10.2% 5.4% Tecate 9.5% 3.4%
#15 Bacardi Malt Beverages 6.3% 1.6% 1800 Margaritas and Cocktails 10.0% 4.1% Modelo Especial 8.7% 4.1%
#16 UV Vodkas 6.2% 1.5% Bud Ice 9.3% 6.6% Ciroc Vodkas 8.7% 3.7%
#17 Heineken 6.0% 1.6% Andre Champagne 9.3% 6.4% Four Loko 8.6% 2.3%
#18 Barefoot Wines 5.6% 1.5% Gallo Wines 9.0% 6.4% Malibu Rums 8.5% 3.4%
#19 Baileys Irish Cream 5.5% 1.6% Miller High Life 8.4% 6.4% Grey Goose Vodkas 8.1% 3.6%
#20 Busch Light 5.3% 1.4% Captain Morgan Rums 8.3% 6.6% Crown Royal Whiskeys 7.8% 3.8%
#21 Grey Goose Vodkas 5.3% 1.6% Bacardi Malt Beverages 8.1% 3.1% Miller Lite 7.6% 3.4%
#22 Four Loko 5.0% 1.4% Bacardi Rums 7.7% 3.0% Patron Tequilas 7.6% 2.5%
#23 Corona Extra Light 4.8% 1.4% Christian Brothers Brandy 7.6% 6.4% Mikes 7.4% 2.3%
#24 Malibu Rums 4.6% 1.5% Grey Goose Vodkas 7.3% 3.4% 1800 Tequilas 7.4% 3.5%
#25 Bartles & Jaymes 4.6% 1.3% Colt 45 Malt Liquors 7.2% 2.8% Captain Morgan Rums 7.4% 2.7%
a

Consumption prevalence is the proportion of youth drinkers who reported consuming the brand during the past 30 days.

b

Standard error of the consumption prevalence (standard deviation of the sample’s estimate of the prevalence of a brand’s consumption in the population).