Table 3.
Weighted multinomial logistic regression of misperceptions about “light” cigarettes
| Factor | MODEL 1 | MODEL 2 | |||
|---|---|---|---|---|---|
| 1 vs. 0 Misperceptions | 2 vs. 0 Misperceptions | ||||
| OR (95 % CI) | p Value | OR (95 % CI) | p Value | ||
| Demographic Variables | |||||
| Sex | Male | 1.50 (0.59 to 3.85) | 0.40 | 0.91 (0.32 to 2.60) | 0.86 |
| Female | 1.00 (reference) | 1.00 (reference) | |||
| Age group (years) | 55+ | 1.14 (0.58 to 2.26) | 0.70 | 3.36 (1.31 to 8.59) | 0.01* |
| 40–54 | 1.30 (0.68 to 2.47) | 0.43 | 2.77 (1.10 to 7.02) | 0.03* | |
| 25–39 | 1.02 (0.54 to 1.93) | 0.96 | 1.92 (0.75 to 4.96) | 0.18 | |
| 18–24 | 1.00 (reference) | 1.00 (reference) | |||
| Income | DK/Not stated | 1.20 (0.62 to 2.34) | 0.59 | 1.23 (0.51 to 2.95) | 0.64 |
| Low | 0.99 (0.57 to 1.74) | 0.98 | 0.74 (0.38 to 1.45) | 0.38 | |
| Middle | 0.85 (0.50 to 1.47) | 0.57 | 0.87 (0.46 to 1.67) | 0.68 | |
| High | 1.00 (reference) | 1.00 (reference) | |||
| Education | Not stated | 0.72 (0.14 to 3.64) | 0.69 | 1.06 (0.18 to 6.34) | 0.95 |
| Low | 1.26 (0.86 to 1.85) | 0.23 | 1.05 (0.66 to 1.67) | 0.83 | |
| High | 1.00 (reference) | 1.00 (reference) | |||
| Smoking Behavior | |||||
| Smoking status | Daily | 1.00 (0.41 to 2.46) | 0.99 | 1.06 (0.26 to 4.39) | 0.94 |
| Non-daily | 1.00 (reference) | 1.00 (reference) | |||
| Daily consumption | Increments of 10 | 1.01 (0.82 to 1.26)† | 0.90 | 0.86 (0.64 to 1.15)† | 0.31 |
| Health Knowledge | 1–8 | 0.99 (0.92 to 1.07)† | 0.79 | 0.95 (0.87 to 1.04)† | 0.29 |
| Health Concern | |||||
| Worried smoking has damaged health | A lot | 0.97 (0.50 to 1.87) | 0.92 | 0.82 (0.36 to 1.83) | 0.62 |
| A fair amount | 1.18 (0.63 to 2.20) | 0.61 | 1.05 (0.49 to 2.29) | 0.89 | |
| A little | 1.12 (0.69 to 1.81) | 0.65 | 0.94 (0.53 to 1.69) | 0.84 | |
| Not at all | 1.00 (reference) | 1.00 (reference) | |||
| Worried smoking will damage health | Very worried | 1.41 (0.65 to 3.04) | 0.38 | 1.13 (0.45 to 2.82) | 0.80 |
| Moderately worried | 1.16 (0.55 to 2.41) | 0.70 | 1.65 (0.70 to 3.86) | 0.25 | |
| A little worried | 1.08 (0.57 to 2.05) | 0.81 | 2.29 (1.06 to 4.97) | 0.04* | |
| Not at all | 1.00 (reference) | 1.00 (reference) | |||
| Rate your health | Poor – very good | 0.86 (0.68 to 1.08)† | 0.20 | 0.95 (0.71 to 1.26)† | 0.70 |
| Perceived addiction | Very addicted | 0.91 (0.48 to 1.72) | 0.78 | 1.34 (0.62 to 2.90) | 0.47 |
| Somewhat addicted | 1.34 (0.73 to 2.47) | 0.34 | 1.42 (0.68 to 3.00) | 0.36 | |
| Not at all | 1.00 (reference) | 1.00 (reference) | |||
| Quitting | |||||
| Quit Intentions | Within 1 month | 0.82 (0.41 to 1.66) | 0.58 | 1.24 (0.54 to 2.84) | 0.61 |
| Within 6 months | 0.94 (0.56 to 1.59) | 0.82 | 1.52 (0.82 to 2.82) | 0.19 | |
| Beyond 6 months | 0.98 (0.64 to 1.51) | 0.93 | 1.20 (0.68 to 2.11) | 0.53 | |
| No intentions | 1.00 (reference) | 1.00 (reference) | |||
| Quit efficacy | Extremely sure | 0.71 (0.34 to 1.48) | 0.35 | 1.69 (0.65 to 4.36) | 0.28 |
| Very sure | 0.95 (0.48 to 1.85) | 0.87 | 1.52 (0.68 to 3.38) | 0.31 | |
| Moderately sure | 1.11 (0.65 to 1.88) | 0.71 | 1.63 (0.81 to 3.29) | 0.17 | |
| Slightly sure | 1.00 (0.60 to 1.67) | 1.00 | 1.37 (0.70 to 2.68) | 0.36 | |
| Not at all sure | 1.00 (reference) | 1.00 (reference) | |||
| Smoothness beliefs | |||||
| “Lights” are smoother | Agree | 3.86 (2.72 to 5.47) | <.001* | 44.8 (23.6 to 84.9) | <.001* |
| Disagree | 1.00 (reference) | 1.00 (reference) | |||
Logistic regression controlled for region †Continuous variable *Statistically significant