Table 1.

Summary of selected antibiotic awareness campaigns worldwide.

Name	Site (country)	Duration	Method used	Target audience	Reduction rate
Belgian Antibiotic Policy Coordinating Committee (BAPCOC ) establishment [21]	Belgium	Launched in 1999-present	Multimedia campaigns, national campaigns, publication of clinical practice guidelines, support for the establishment of antibiotic management teams (AMTs)	Belgian community	36% reduction in outpatient antibiotic use per 1000 inhabitants per day during winter season
“Les antibiotiques c’est pas automatique” (“Antibiotics are not automatic”); part of the national campaign “Keep antibiotics working” [22]	All 22 regions across France	2001-2007	Mass media campaigns, one-on-one physician education sessions	General public and health care professionals	26.5% reduction of antibiotic prescriptions per 100 inhabitants during winter season over a 5-year period
Antibiotics Awareness Week [23]	Australia	2012-present	Facebook, Twitter, online pledging	All Australians	Unknown as yet
Local low-cost information campaign [9]	Emilia-Romagna region (Northern Italy)	November 2011-Februrary 2012	Brochures, posters, local media advertisements, and visual aids	General public	4.3% reduction in defined daily doses of prescribed antibiotics in intervention group
English public antibiotic campaigns [7]	England and Scotland	2008	Posters displayed in magazines and newspapers	General public	No improvement observed in postsurvey of public’s understanding
e-Bug [24]	European countries and Saudi Arabia	Launched in 2006-present	Website-based games	Junior and senior school students	Not assessed