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. 2015 Aug 19;17(8):e200. doi: 10.2196/jmir.4284

Table 4.

Equivalent population impact of an app based on its corresponding AUF.

App usage factor (AUF) Equivalent active user daily actions (A U a× D U b)
6 1,000,000
5 100,000
4 10,000
3 1000
2 100

aNumber of active users of a mobile app (A U ).

bMedian number of daily uses of an app (D U ).