Table 4.
App usage factor (AUF) | Equivalent active user daily actions (A U a× D U b) |
6 | 1,000,000 |
5 | 100,000 |
4 | 10,000 |
3 | 1000 |
2 | 100 |
aNumber of active users of a mobile app (A U ).
bMedian number of daily uses of an app (D U ).
App usage factor (AUF) | Equivalent active user daily actions (A U a× D U b) |
6 | 1,000,000 |
5 | 100,000 |
4 | 10,000 |
3 | 1000 |
2 | 100 |
aNumber of active users of a mobile app (A U ).
bMedian number of daily uses of an app (D U ).