Figure.

Weekly total calls to 1–800-QUIT-NOW and total population-weighted Tips campaign television and radio GRPs, February 4–July 8, 2012. Abbreviations: DMA, designated market area; GRP, gross rating point.

Week	Total 1-800-QUIT-NOW Calls	Weighted Total Gross Rating Points	1-800-QUIT-NOW Gross Rating Points	www.smokefree.gov Gross Rating Points	Weighted Radio Gross Rating Points
Pre-campaign week
−3	14,230	0.0	0.0	0.0	0.0
−2	13,747	0.0	0.0	0.0	0.0
−1	13,617	0.0	0.0	0.0	0.0
0	14,338	0.0	0.0	0.0	0.0
Campaign week
1	33,141	127.3	53.2	74.1	1.9
2	34,279	108.4	45.3	63.2	1.9
3	27,639	113.7	27.5	86.2	1.9
4	27,752	111.1	26.6	84.5	1.6
5	28,345	92.9	23.1	69.8	1.6
6	31,698	96.0	25.1	70.9	1.6
7	30,237	92.9	24.0	68.9	1.6
8	28,606	95.5	24.1	71.4	1.8
9	29,882	117.8	27.5	90.3	1.9
10	33,136	118.3	27.7	90.6	1.9
11	34,763	120.6	28.1	92.5	2.0
12	24,178	117.8	26.1	91.7	2.1
Post-campaign week
13	17,327	0.0	0.0	0.0	0.0
14	19,374	0.0	0.0	0.0	0.0
15	14,614	0.0	0.0	0.0	0.0
16	10,953	0.0	0.0	0.0	0.0