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. Author manuscript; available in PMC: 2015 Nov 20.
Published in final edited form as: Online J Commun Media Technol. 2015 Oct;5(4):184–203.

Table 1.

Protocol Analysis Scenarios

1.GoHealthyGirls is a website designed to help young women and their parents to get vaccinated for HPV. Knowing this, what kinds of information would you expect to find on the website? 7. Let’s say you aren’t sure how to go about getting the HPV vaccine for your child (or yourself, for adolescent participants). Where on the website would you go to get help?
2. Where would you go to find out if your child (or you, for adolescent participants) can get the vaccine? 8. Imagine you want to talk to your child (or parent, for adolescent participants) about getting the HPV vaccine but aren’t sure how to go about it. Can you find help with this on the website?*
3. Pretend that you are wondering if the vaccination is the right choice for your child (or you, for adolescent participants). Where would you go first? 9. Imagine you were curious about whether the HPV vaccine had been tested and whether it was safe. Where would you find this information on the website?
4. Let’s say that you have heard that the vaccination can cause some side effects. Where would you go to find out more about potential side effects? 10. If you had never heard of HPV and were not sure what negative outcomes (i.e., diseases) result from being infected with it, can you find this information on the website?
5. Pretend you have an appointment set to see your doctor, but you aren’t sure how to talk to them about the HPV vaccine. Where would you go to get help with this? 11. There are probably a lot of organizations whose opinions you’d like to know about the HPV vaccines. Where would you go to find out whether these organizations approve of the HPV vaccines?
6. Where would you go to get help discussing HPV and the vaccine with your child (or parent, for adolescent participants)? 12. Image you wanted to know the benefits of the HPV vaccine. Where would you find this information on the website?