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Video marketing characteristics
| Category | No. videos (%) |
|---|---|
| Video mentioned or depicted catheters | 43 (61) |
| No. of the videos mentioning or depicting catheters | |
| Advertised at least 1 product or category | 20 (46) |
| Claimed superiority to other products based on a particular catheter feature | 11 (15) |
| Advertised the specific cost of the catheter | 0 (0) |
