Table 3.
Noticing Antismoking Media Among Thai and Malaysian Youth by Gender (n=2002)
| Thailand | Malaysia | |||||
|---|---|---|---|---|---|---|
| % Who Reported Noticing Media | Female | Male | Overall | Female | Male | Overall |
| Media Source | ||||||
| Television | 81.6% | 79.6% | 80.6% | 90.4% | 88.0% | 89.2% |
| Cigarette Packs | 65.4% | 65.1% | 65.2% | 43.3% | 56.0% | 49.8% |
| Posters | 63.8% | 57.8% | 60.7% | 79.8% | 80.7% | 80.3% |
| Newspapers or magazines | 49.8% | 53.5% | 51.7% | 64.9% | 68.7% | 66.9% |
| Radio | 45.3% | 47.4% | 46.4% | 55.4% | 55.8% | 55.6% |
| Billboards | 46.2% | 43.0% | 44.6% | 76.8% | 78.4% | 77.6% |
| Movie Cinema | 35.5% | 38.2% | 36.9% | 21.6% | 24.9% | 23.3% |
| Disco, karaoke lounges, etc | 18.6% | 24.4% | 21.5% | 10.0% | 15.6% | 12.9% |
| Noticing Antismoking Media Index (Score out of 8) | 4.1 | 4.1 | 4.1 | 4.4 | 4.7 | 4.6†† |
Note.
All data are weighted.
* Gender Differences Within Country:
* P ≤ 0.05
** P ≤ 0.01
† Overall Country Differences:
† P ≤ 0.05
††
= P ≤ 0.01