. Author manuscript; available in PMC: 2015 Dec 1.

Published in final edited form as: Am J Health Behav. 2009 Jul-Aug;33(4):366–375.

Table 4.

Linear Regression Analyses Predicting Positive Aesthetic Beliefs About Smoking and Positive Social Acceptability Beliefs About Smoking (n=1974)

	Estimate	(SE)	t	P
Positive Aesthetic Beliefs
Noticing Antitobacco Media	−0.70	(0.22)	−3.14	0.003
Age	0.08	(0.03)	2.77	0.008
Gender: Male (Reference = Female)	0.38	(0.09)	−4.20	<0.001
Community Type: Urban (Reference = Rural)	0.03	(0.11)	0.29	0.774
Country: Thailand (Reference = Malaysia)	0.53	(0.08)	6.98	<0.001
R² = 0.05
Positive Social Acceptability Beliefs
Noticing Antitobacco Media	−0.48	(0.16)	−3.01	0.004
Age	0.10	(0.03)	3.69	0.001
Gender: Male (Reference = Female)	0.33	(0.07)	4.70	<0.001
Community Type: Urban (Reference = Rural)	0.12	(0.09)	1.41	0.166
Country: Thailand (Reference = Malaysia)	0.21	(0.08)	−2.47	0.017
R² = 0.33

Note.

All data are weighted. Higher levels mean more positive beliefs about smoking