Table 4.
Phase 2: Avatar Feedback
| TYPE OF FEEDBACK | SAMPLE QUOTE(S) | N |
|---|---|---|
| Positive | Like the number of options it provides to customize/personalize the avatar | 17 |
| I liked the fact that some items are locked. This will encourage people to go through the website more to unlock them. | 7 | |
| It seems fun | 6 | |
| (Miscellaneous) Good. Nice. Liked it. Good visual representation. Made sense. Laid out well. | 6 | |
| People my age may like it | 3 | |
| The avatar draws the attention first | 3 | |
| Easy | 3 | |
| The avatar was one of the things I liked best | 3 | |
| (What would you do if you saw your avatar start to burn?) I don’t know. I guess it’s kind of a game. I would put on a hat, sunscreen, maybe move it to a shadier place. | 3 | |
| Interactive. I’m interested in seeing how to interact with it. I want to make him look nice. | 3 | |
| Overall - exciting | 2 | |
| Interesting twist to care for something | 2 | |
| Cute | 2 | |
| I like the explanation on what needs to change with the avatar so it does not get burnt | 1 | |
| Total Positive | 61 | |
| Negative | Not sure why certain things are locked. Not sure how to use unlocked items. | 11 |
| Younger people will be more motivated to unlock things for their avatar, not people of my age | 5 | |
| I feel as though the avatar is a little pointless | 5 | |
| The avatar was least helpful at understanding skin cancer risks and prevention | 4 | |
| Wouldn’t take the time to use it | 4 | |
| (Miscellaneous - Concept) Initially was not sure what the avatar was about. There should be more to do with the avatar. The avatar is just something extra to do on the website. What is the picture doing here? (without a guide) | 4 | |
| Avatar was one of the things I liked the least | 3 | |
| (Participant was unable to complete the task due to technical difficulties. E.g., Tried to save changes and was logged off.) | 3 | |
| (What would you do if you saw your avatar start to burn? Was confused by the meaning of the question.) Would try to figure out why the avatar was burning. Perhaps the avatar burned based on my responses to questions. | 3 | |
| Why doesn’t it have hair? | 3 | |
| (Miscellaneous - Appearance) The font explaining the avatar doesn’t stand out. Add the word ‘Home’ with the homepage icon at the top of the screen. Cannot change colors for sunglasses and hats. | 3 | |
| Is there any information, or is it just the avatar? | 2 | |
| Maybe a moving (animated/talking) avatar would be more interesting | 2 | |
| I am not into internet personification | 2 | |
| Arrows on either side of the items (when there are no more options on the next page for that particular category) do not make sense; remove them. | 2 | |
| It’s basic with some customization; not many options for skin tone. Participant suggested adding more options, not just summer clothes. | 2 | |
| There is no sunscreen option to put on the avatar. (Participant didn’t notice the sunscreen option.) | 1 | |
| Total Negative | 59 | |
| Neutral | ||
| It reminds me of a Facebook app in which you have to create an avatar | 2 | |
| Can you change the skin color? | 2 | |
| (Noticed certain options were locked.) I guess you would have to complete modules to unlock options. | 2 | |
| Have avatar available first, then the modules | 1 | |
| I want the avatar to look like me | 1 | |
| (Participant never used arrows to view more options for the avatar) | 1 | |
| Total Neutral | 9 |