Table 5. The likelihood that interviewees reported seeing traditional types of tobacco marketing within the previous six months, 16 countries, 2009–2012.
| Group | OR (95% CI)a |
||||||
|---|---|---|---|---|---|---|---|
| Posters | Signage | Television | Radio | Print media | Cinema | Any type | |
| Community type | |||||||
| Urban | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Rural | 0.41 (0.28–0.59) | 0.34 (0.24–0.48) | 0.86 (0.62–1.21) | 0.64 (0.40–1.02) | 0.54 (0.39–0.75) | 0.49 (0.30–0.78) | 0.72 (0.53–0.98) |
| Country income groupb | |||||||
| High | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Upper-middle | 2.19 (0.28–16.87) | 1.29 (0.18–9.03) | 4.19 (0.77–22.84) | 9.50 (0.46–195.60) | 0.75 (0.12–4.53) | 0.70 (0.33–1.50) | 1.57 (0.29–8.49) |
| Lower-middle | 2.37 (0.22–24.86) | 2.16 (0.23–20.09) | 3.73 (0.54–26.00) | 13.89 (0.42–454.42) | 0.43 (0.05–3.45) | 1.63 (0.81–3.27) | 2.19 (0.32–15.17) |
| Low | 11.05 (0.94–129.43) | 11.02 (1.07–113.60) | 9.42 (1.21–73.20) | 46.05 (1.29–1642.57) | 1.29 (0.15–11.22) | 3.08 (1.46–6.49) | 9.77 (1.24–76.77) |
CI: confidence interval; OR: odds ratio.
a Derived from logistic multilevel regression models.
b Countries were categorized according to the World Bank’s 2006 classification.11