Table 6. The likelihood that interviewees reported seeing non-traditional types of tobacco marketing within the previous six months, 16 countries, 2009–2012.
| Group | OR (95% CI)a |
|||||
|---|---|---|---|---|---|---|
| Sponsorship | On other products | Internet | Free samples | Vouchers | Any type | |
| Community type | ||||||
| Urban | 1 | 1 | 1 | 1 | 1 | 1 |
| Rural | 0.35 (0.22–0.56) | 0.32 (0.20–0.54) | 0.45 (0.26–0.78) | 0.37 (0.21–0.66) | 0.28 (0.16–0.51) | 0.38 (0.25–0.59) |
| Country income groupb | ||||||
| High | 1 | 1 | 1 | 1 | 1 | 1 |
| Upper-middle | 0.57 (0.04–7.71) | 0.59 (0.03–12.56) | 0.75 (0.06–8.66) | 4.03 (0.07–224.84) | 1.94 (0.04–88.53) | 0.82 (0.07–10.03) |
| Lower-middle | 0.91 (0.05–18.13) | 1.26 (0.04–42.87) | 0.46 (0.03–7.76) | 10.20 (0.11–987.76) | 10.73 (0.15–774.21) | 0.96 (0.05–17.18) |
| Low | 1.32 (0.06–29.21) | 1.10 (0.03–42.45) | 0.06 (0.00–1.47) | 10.95 (0.11–1086.21) | 1.19 (0.01–120.60) | 1.03 (0.05–20.59) |
CI: confidence interval; OR: odds ratio.
a Derived from logistic multilevel regression models.
b Countries were categorized according to the World Bank’s 2006 classification.11