Fig. 1. The ones who need the most often receive the least.

Four species of reef fishes exemplify a range of outcomes with respect to attention from the scientific community and global public: Japanese scad (Decapterus maruadsi) and shorthorn sculpin (Myoxocephalus scorpius) are both at low risk and they receive low and high interest, respectively. The giant sea bass (Stereolepis gigas) is at high risk but also attracts a relatively high amount of attention. Most alarmingly, Socorran soapfish (Rypticus courtney) are at high risk from anthropogenic threats but receive very little attention from the scientific community or the global public. Illustration credit: Austin Fisher/Science Advances.