Table 3.

Number and percentage of respondents who stated that each reason influenced their decision to choose one operator over another by number of Internet gambling accounts

Reason	Single account		Multiple accounts		P
	N	%	N	%
Advertising/marketing	183	12.7*	165	9.5	<0.001
Price including bonuses, free credit, odds and payout rates	337	23.4	1,035	59.5*	<0.001
Greater number of betting options and games available	198	13.8	554	31.9*	<0.001
Jurisdiction where site is regulated	155	10.8*	101	5.8	<0.001
Legally provided/licensed site	296	20.6*	184	10.6	<0.001
Fast payout rates	173	12.0	320	18.4*	<0.001
Customer protection, fairness of games, security of deposits and account information	296	20.6*	290	16.7	<0.001
Responsible gambling tools and resources e.g. account information and personal limits	105	7.3*	51	2.9	<0.001
Better game experience/interface	96	6.7	242	13.9*	<0.001
Software used	53	3.7	116	6.7*	<0.001

Note: Asterisks (*) mark significantly higher endorsement of each reason.