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. 2015 Dec 21;5:18051. doi: 10.1038/srep18051

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(A) Participants’ mean evaluation (+standard errors) of cleansing products after unethical (lying) acts (leaving a lie on a voicemail or lying in a written note). After lying in a voicemail toothpaste and mouthwash products were evaluated more positively than after lying in a written note. Analogue comparisons for evaluations after ethical behavior revealed no significant differences (all p > 0.10). (B) Participants’ mean evaluation of cleansing products after unethical (lying) or ethical acts (telling the truth). Cleansing products (toothpaste and mouthwash products as well as hand wash products) were evaluated significantly higher when participants performed an unethical deed before (the Macbeth effect).