Table 2.
Zero-order Correlations for Campaign Exposure, Interpersonal Communication Variables, and Quit Behaviors at the Cross-sectional Level
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
|---|---|---|---|---|---|---|---|---|
| 1 | Campaign exposure in the past month |
1.000 | ||||||
| 2 | Talked about quitting in the past month |
0.080 | 1.000 | |||||
| 3 | Talked about ads | 0.195 | 0.209 | 1.000 | ||||
| 4 | Sought help in the past month |
0.050 | 0.228 | 0.116 | 1.000 | |||
| 5 | Tried to quit completely in the past month |
0.008 | 0.259 | 0.089 | 0.298 | 1.000 | ||
| 6 | Sought help in the past
3 months |
0.061 | 0.231 | 0.167 | 0.571 | 0.261 | 1.000 | |
| 7 | Tried to quit completely in the past 3 months |
0.013 | 0.255 | 0.087 | 0.240 | 0.693 | 0.310 | 1.000 |
Note. N = 3277. Pairwise Spearman’s correlation coefficients (rho) are presented. All bolded results are significant at p < .01.