Table 3.

Indirect Effects for Cross-sectional Mediation Analyses

				Indirect Effect		Total Effect
	(T1)	(T1)	(T1)	Effect Size	BC Bootstrap CI	Effect Size
H1a	Exposure	→ Talk about ads	→ Sought help	.033	.016 – .051	.064
H1b	Exposure	→ Talk about ads	→ Tried to quit	.022	.005 – .040	.052
H2a	Exposure	→ Talk about quitting	→ Sought help	.024	.012 – .037	.057
H2b	Exposure	→ Talk about quitting	→ Tried to quit	.027	.012 – .042	.004
H3a	Talk about ads	→ Talk about quitting	→ Sought help	.050	.034 – .068	.144
H3b	Talk about ads	→ Talk about quitting	→ Tried to quit	.061	.044 – .078	.096

Note. N = 2010–3007 (varies across analyses due to missing data on confounders and talk about ads variable). T1 = variable measured at first interview; BC Bootstrap CI = bias-corrected bootstrap confidence intervals. Indirect and total effect sizes are standardized. Non-zero indirect effects are bolded. These analyses report the effects of the compound path from the first named variable to the last named variable through the mediator, adjusting for confounders. Behavioral outcomes occurred within the past month.