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The contrast between business and academic frameworks.
| Business | Academia |
| Applied | Conceptual |
| Simplicity | Complexity |
| Practical guidelines | Methods inexplicit |
| Proven worthy in practice | Earlier stage of development, less empirical support |
| Lacking depth, oversimplified | Solid scientific foundation |
| Short-term engagement suffices | Aiming for durable motivation |
| Immensely popular | Mostly unknown |
