Table 1 Key drinks brands promoted by Diageo and SABMiller in selected target markets
| Target market(s) | |
|---|---|
| Diageo10 | |
| Johnnie Walker (Scotch whisky) | Asia, Middle East, Brazil, Thailand, Mexico, China, South Africa |
| J&B (Scotch whisky) | South Africa, Turkey |
| Buchanan’s (Scotch whisky) | Latin American and Carribean, Venezuela, Mexico, Colombia, Brazil |
| Captain Morgan (rum) | South Africa |
| Smirnoff (vodka) | Brazil, South African |
| Guinness (beer) | Nigeria, Indonesia, Cameroon |
| SABMiller | |
| Grolsch (beer) | South Africa11 |
| Miller (beer) | Latin America,12 China,13 India13 14 |
| Peroni (beer) | Africa, India13 |
| Pilsner (beer) | Africa,15 Latin America15 |
| Castle (beer) | Africa11 15 |
| Carling (beer) | South Africa15 |
| Impala (beer made from cassava) | Africa11 15 |
| Snow (beer) | China11 |
| Aguila (beer) | Latin America12 15 |