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. Author manuscript; available in PMC: 2017 Jan 1.
Published in final edited form as: Pharmacoepidemiol Drug Saf. 2015 Nov 5;25(1):35–44. doi: 10.1002/pds.3911

Table 1.

Characteristics of YouTube videos about medication use in pregnancy reviewed (n=314), by source of video

Video source Videos Distinct author
uploaders
Total days
since uploading1
Total views since
uploading
Mean views
since uploading2
Total thumbs-up
since uploading
Mean thumbs-up
since uploading3
Duration
(minutes)
Comments
per video

n (%) n (max videos
per author)
n n (per 30 days) n (per 1000 views) Mean (min, max) Mean (min, max)
Legal 210 (66.88) 110 (16) 178,145 220,529 37.1 827 3.75 1.43 (0.17, 9.77) 43 (0, 855)
TV Clip 31 (9.87) 25 (5) 23,969 30,246 37.9 79 2.61 2.27 (0.42, 11.43) 18 (0, 201)
Physician 25 (7.96) 18 (3) 24,097 266,248 331.5 80 0.30 2.91 (0.67, 12.83) 45 (0, 658)
Patient/Family 21 (6.69) 20 (2) 14,530 48,326 99.8 189 3.91 7.99 (1.02, 20.82) 30 (0, 322)
University 9 (2.87) 6 (4) 4919 7043 43.0 8 1.14 13.69 (0.50, 59.63) 1 (0, 4)
Not for Profit Organization 5 (1.59) 5 (1) 3505 13,276 113.6 70 5.27 13.59 (0.60, 54.68) 66 (0, 248)
Advertisement 8 (2.55) 7 (2) 3835 880 6.9 0 0.00 1.93 (0.15, 3.32) 22 (0, 155)
Government [FDA] 1 (0.32) 1 (1) 936 4 0.1 0 0.00 2.50 (2.50, 2.50) 0 (0, 0)
Unknown 4 (1.27) 4 (1) 2490 1014 12.2 1 0.10 1.90 (0.48, 6.00) 86 (3, 307)

FDA = Food and Drug Administration

1

Sum (across all videos in that category) of the number of days between the upload date and YouTube API data extraction date.

2

(Total views since uploading/total days since uploading) × 30 (as an estimate of month).

3

(Total thumbs up since uploading/total views since uploading) × 1000.