Figure 1.

Percentage of alcohol advertisements on low-rated cable television programs that exceeded the youth audience composition threshold during 2006–2012 based on the prior-year underage audience composition of purchased alcohol advertising. A “low-rated” program has an age 21 and older audience of fewer than 1,000,000 viewers (a rating of 0.50). A guardbanded audience composition limit is a lower audience composition threshold that is used to account for measurement variation so that the published specification is achieved.