| Social orientation |
Participants are asked their agreement on 7-point Likert scales with 16 statements indicative of individualism and collectivism. |
English-speaking countries are typically more individualistic and less collectivistic than the rest of the world. |
[14] |
| Inclusion of Other in the Self |
Participants choose one of 7 pairs of more or less overlapping circles that best describes themselves and their most significant other. |
East Asians typically choose more-overlapping circles than North Americans, indicating higher social closeness. |
[34] |
| Self-enhancement |
Participants estimate the percentage of the UK population, of the same age and gender, who are better than them on 10 desirable characteristics (e.g. attractiveness, intelligence). |
North Americans typically show higher or unrealistically biased self-enhancement, with most participants rating themselves above-average, compared to East Asians. |
[12] |
| Categorisation |
Participants circle two objects that go together within a series of 10 triads (e.g. horse, saddle, goat). |
North Americans typically use rule-based similarity, e.g. grouping horse and goat (as both are farm animals), while East Asians typically use relationships, e.g. grouping horse and saddle (as horses wear saddles) |
[7] |
| Social attribution |
Participants read descriptions of two real-life events (Ben Johnson cheating in the Olympics; a physics student shooting his supervisor) and rate agreement on 7-point Likert scales with various explanations. |
North Americans typically agree more with dispositional explanations (e.g. “Johnson took steroids because of his excessive drive to win”) and less with situational attributions (e.g.“Johnson took steroids because athletics had become too competitive”) than East Asians. |
[8] |
| Drawing task |
Participants draw a landscape scene, including a house, tree, river, person, horizon and any other additional objects |
North Americans typically draw fewer additional objects and a lower horizon, given a focus on fewer, focal objects and simple scenes (analytic cognition), while East Asians typically include many objects and high horizons to display their interconnections (holistic cognition) |
[35] |
