Table 2.
Predictors | Customers-Suppliers vignettes | Employees-Suppliers vignettes | Employees-Environment vignettes | ||||||
---|---|---|---|---|---|---|---|---|---|
Model 1aa | Model 1ba | Model 1ca | Model 2ab | Model 2bb | Model 2cb | Model 3ab | Model 3bb | Model 3cb | |
Vignette Self < Other | 0.10 | 0.10 | 0.05 | −0.08 | −0.09 | −0.07 | −0.65*** | −0.63*** | −0.61*** |
Other-orientation | 0.02 | −0.22 | −0.05 | −0.24 | 0.21 | −0.03 | |||
Vignette X Other-orientation | 0.57*** | 0.48* | 0.52** | ||||||
CONTROLS: | |||||||||
Support other stakeholder group | −0.18* | −0.18* | −0.22* | 0.04 | 0.06 | 0.06 | −0.27* | −0.30** | −0.30** |
Male | 0.19 | 0.19 | 0.19 | 0.45* | 0.45* | 0.54** | −0.25 | −0.24 | −0.20 |
Age | −0.00 | −0.01 | −0.02 | 0.00 | −0.00 | −0.03 | 0.01 | 0.01 | −0.01 |
Dutch | 0.03 | 0.03 | −0.01 | 0.05 | 0.04 | −0.06 | −0.01 | −0.02 | −0.02 |
Business and Economics | 0.21 | 0.22 | 0.29 | −0.15 | −0.17 | −0.19 | 0.02 | 0.12 | 0.12 |
Found Job | 0.03 | 0.02 | 0.12 | −0.53* | −0.45 | −0.48 | |||
Interest Consumer Goods Company | 0.36*** | 0.36*** | 0.35*** | 0.35*** | 0.36*** | 0.36*** | |||
N | 194 | 194 | 194 | 194 | 194 | 194 | 207 | 207 | 207 |
Total R2 | 0.56 | 0.06 | 0.12 | 0.26 | 0.27 | 0.28 | 0.30 | 0.31 | 0.33 |
Overall F | 1.85 | 1.58 | 3.00** | 8.3*** | 7.37*** | 7.26*** | 10.44*** | 9.84*** | 9.84*** |
Adjusted R2 | 0.03 | 0.02 | 0.08 | 0.23 | 0.23 | 0.25 | 0.27 | 0.28 | 0.30 |
Change in R2 | 0.00 | 0.08 | 0.00 | 0.02 | 0.02 | 0.03 |
The dependent variable is Purchase intention
The dependent variable is Job Pursuit intention
The unstandardized coefficients are reported.
p < 0.05;
p < 0.01;
p < 0.001, two-tailed test
The label “vignette Self < Other” refers to the scenario in which self-directed CSR was low and other-directed CSR was high. The baseline is the vignette in which self-directed CSR was high and other-directed CSR was low.