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. 2016 Jan 14;6:1992. doi: 10.3389/fpsyg.2015.01992

Table 2.

Results of regression analyses testing the moderation effect of other-orientation on the relationship between tradeoffs and purchase and job pursuit intention.

Predictors Customers-Suppliers vignettes Employees-Suppliers vignettes Employees-Environment vignettes
Model 1aa Model 1ba Model 1ca Model 2ab Model 2bb Model 2cb Model 3ab Model 3bb Model 3cb
Vignette Self < Other 0.10 0.10 0.05 −0.08 −0.09 −0.07 −0.65*** −0.63*** −0.61***
Other-orientation 0.02 −0.22 −0.05 −0.24 0.21 −0.03
Vignette X Other-orientation 0.57*** 0.48* 0.52**
CONTROLS:
Support other stakeholder group −0.18* −0.18* −0.22* 0.04 0.06 0.06 −0.27* −0.30** −0.30**
Male 0.19 0.19 0.19 0.45* 0.45* 0.54** −0.25 −0.24 −0.20
Age −0.00 −0.01 −0.02 0.00 −0.00 −0.03 0.01 0.01 −0.01
Dutch 0.03 0.03 −0.01 0.05 0.04 −0.06 −0.01 −0.02 −0.02
Business and Economics 0.21 0.22 0.29 −0.15 −0.17 −0.19 0.02 0.12 0.12
Found Job 0.03 0.02 0.12 −0.53* −0.45 −0.48
Interest Consumer Goods Company 0.36*** 0.36*** 0.35*** 0.35*** 0.36*** 0.36***
N 194 194 194 194 194 194 207 207 207
Total R2 0.56 0.06 0.12 0.26 0.27 0.28 0.30 0.31 0.33
Overall F 1.85 1.58 3.00** 8.3*** 7.37*** 7.26*** 10.44*** 9.84*** 9.84***
Adjusted R2 0.03 0.02 0.08 0.23 0.23 0.25 0.27 0.28 0.30
Change in R2 0.00 0.08 0.00 0.02 0.02 0.03
a

The dependent variable is Purchase intention

b

The dependent variable is Job Pursuit intention

The unstandardized coefficients are reported.

*

p < 0.05;

**

p < 0.01;

***

p < 0.001, two-tailed test

The label “vignette Self < Other” refers to the scenario in which self-directed CSR was low and other-directed CSR was high. The baseline is the vignette in which self-directed CSR was high and other-directed CSR was low.