Table 2.
Variable | Craigslist (n = 188) | Newspapers (n = 285) | Fisher Exact testa | t-Test (p value)b | All participants (N = 473) |
---|---|---|---|---|---|
% male (n) | 43.09 (81) | 52.28 (149) | 0.060 | 48.63 | |
% married or common-law (n) | 29.26 (55) | 27.72 (79) | 0.755 | 28.33 | |
% White/Caucasian (n) | 72.87 (137) | 56.14 (160) | 0.000c | 62.79 | |
% full-time or self-employed (n) | 50.53 (95) | 37.89 (108) | 0.008 | 42.92 | |
% white collar job (n) | 53.49 (92)d | 32.10 (87)e | 0.000c | 40.4f | |
Mean (SD) age, years | 36.39 (11.73) | 48.35 (11.02) | -11.26 (0.000)c | 43.60 (12.73) | |
Mean (SD) education, years | 14.73 (2.35) | 13.60 (2.20) | 5.32 (0.000)c | 14.05 (2.33) | |
Mean (SD) readiness score to change drinking at the present time | 7.88 (1.76) | 8.01 (1.98)g | -0.74 (0.460) | 7.95 (1.90)h | |
Mean (SD) confidence score to change drinking at the present time | 75.73 (18.00) | 71.36 (22.59)g | 2.23 (0.026) | 73.10 (20.97)h | |
% participants self-rated their alcohol problem as major to very major (n)i | 50.53 (95) | 65.14 (185)g | 0.002 | 59.32h | |
Mean (SD) alcohol arrestsj | 0.76 (1.62) | 2.00 (5.94) | -2.80 (0.005)m | 1.51 (4.76) | |
Mean (SD) alcohol hospitalizationsj | 0.47 (1.49) | 1.70 (4.41) | -3.70 (0.000)m | 1.21 (3.59) | |
% previous alcohol treatment (n)j | 29.26 (55) | 48.42 (138) | 0.000m | 40.80 | |
% ever had major alcohol withdrawal symptoms upon stopping drinking (n)j | 23.94 (45) | 38.60 (110) | 0.001m | 32.77 | |
Mean (SD) years alcohol problemj | 9.28 (8.27) | 16.91 (12.03) | -7.59 (0.000)k | 13.88 (11.32) | |
Mean (SD) AUDIT scorej | 20.94 (7.57) | 23.57 (7.63) | -3.69 (0.000)k | 22.53 (7.71) | |
Mean (SD) alcohol consequencesi,j | 4.04 (2.14) | 4.25 (2.10) | -1.07 (0.287) | 4.16 (2.11) | |
Mean (SD) % days abstinenti,j | 36.40 (26.96) | 25.45 (24.34) | 4.59 (0.000)k | 29.80 (25.95) | |
Mean (SD) % days drinking ≥5 Standard Drinks (SDs)i,j,l | 28.32 (25.74) | 43.93 (32.23) | -5.57 (0.000)k | 37.73 (30.76) | |
Mean (SD) SDs per drinking dayi,j,l | 4.91 (2.32) | 5.91 (2.87) | -4.01 (0.000)k | 5.52 (2.70) | |
Mean (SD) SDs per weeki,j,l | 21.95 (15.31) | 30.56 (18.22) | -5.35 (0.000)k | 27.14 (17.62) |
Note: Unless indicated otherwise, variables are for lifetime. Readiness to change scores range from 1 = not at all ready, to 10 = definitely ready. Confidence to change scores range from 0 = not at all confident, to 100 = totally confident. Subjective alcohol problem severity was rated on a 5-point scale (Very Major, Major, Minor, Very Minor, Not a Problem). AUDIT = Alcohol Use Disorders Identification Test (scores range from 0 to 40; a score of ≥8 is suggestive of an alcohol problem; Allen, Fertig, Litten, Sillanaukee, & Anton, 1997).
Fisher Exact tests used for categorical variables.
t-Test for independent samples (2-tailed) used for quantitative variables; df = 471 unless N < 473.
Significant at p = 0.000 (rounded).
n = 172.
n = 271.
n = 443.
n = 284.
n = 472.
90 days prior to seeing the ad.
Bonferroni adjustments were made for these last 11 alcohol variables thought to be related a priori.
Significant at p ≤ 0.005 level with Bonferroni adjustment to maintain a family wise error rate at α = 0.005 (0.05/11).
One standard drink = 14 g of absolute ethanol.