Table 2.
Distribution of various product categories as a percentage of intercepts (n 9238) and items (n 20 244) overall and by shoppers’ age: intercept survey conducted at 192 corner stores in Philadelphia, PA, USA, February–July 2011
| % of intercepts* | % of items | |
|---|---|---|
| Overall | ||
| Beverage | 65·9 | 39·2 |
| Chips | 24·0 | 17·9 |
| Prepared food item† | 13·7 | 10·7 |
| Pastry | 12·5 | 10·1 |
| Candy | 8·4 | 7·9 |
| Dried family food product‡ | 6·0 | 4·3 |
| Ice cream | 4·9 | 3·0 |
| Refrigerated family product§ | 3·7 | 2·5 |
| Fruits and vegetables | 2·4 | 2·3 |
| Nuts seeds and granola | 1·9 | 1·2 |
| Other|| | 1·1 | 1·0 |
| Children | ||
| Beverage | 44·3 | 21·7 |
| Chips | 42·4 | 27·8 |
| Candy | 25·6 | 26·5 |
| Pastry | 14·1 | 7·6 |
| Ice cream | 10·7 | 5·3 |
| Prepared food item† | 6·9 | 3·4 |
| Nuts, seeds & granola | 3·6 | 1·9 |
| Other|| | 3·4 | 2·3 |
| Dried family product‡ | 2·5 | 1·5 |
| Refrigerated family product§ | 1·8 | 1·4 |
| Fruits & vegetables | 1·0 | 0·6 |
| Adolescents | ||
| Beverage | 62·4 | 35·7 |
| Chips | 30·7 | 23·4 |
| Prepared food item† | 13·7 | 7·5 |
| Pastry | 12·9 | 8·7 |
| Candy | 12·0 | 13·4 |
| Ice cream | 5·6 | 3·2 |
| Dried family product‡ | 5·5 | 3·3 |
| Nuts, seed & granola | 2·6 | 1·5 |
| Refrigerated family product§ | 2·2 | 1·3 |
| Fruits & vegetables | 1·3 | 1·1 |
| Other|| | 1·1 | 0·9 |
| Adults | ||
| Beverage | 69·5 | 42·7 |
| Chips | 20·3 | 15·15 |
| Prepared food item† | 14·6 | 8·7 |
| Pastry | 12·2 | 10·7 |
| Dried family food product‡ | 6·6 | 4·9 |
| Candy | 5·4 | 7·6 |
| Refrigerated family product§ | 4·2 | 3·0 |
| Ice cream | 4·1 | 2·6 |
| Fruits & vegetables | 2·9 | 2·9 |
| Nuts, seeds & granola | 1·5 | 0·9 |
| Other|| | 0·9 | 0·8 |
Percentage equals number of intercepts with at least one product in each relevant category. Percentages may total to greater than 100 %, as one store visit may include multiple purchased items. Thirty-six surveys did not include age and were not included in age analyses.
Prepared food item=items prepared at a deli counter or hot food station (sandwiches, bagels).
Dried family food product=non-refrigerated products with >1 serving (macaroni and cheese, cereals).
Refrigerated family product=family-size refrigerated products (cheese, yoghurt, eggs, gallon of milk); soda not included.
Other=products that did not fit into the above categories (beef jerky, cough drops, single-serving noodles).