Table 1.
Description and/or example of promotion attributes.
| Promotion attribute | Description and/or example | Illustrative examples |
|---|---|---|
| Location | Cafeteria, gym, hallway, library, school store | |
| Size |
 Size: large (vending machine façade); main purpose: single item promotion; food group: water; classification: choose most; component: commercial, logo; communication type: direct; quality: professionally made  Size: medium; main purpose: nutrition education; food group: fruit and vegetables; classification: choose most; component: none; communication type: direct; quality: professionally made  Size: medium; main purpose: student marketing; food group: other beverage; classification: not recommended; component: commercial, logo, animated; communication: direct; quality: student created  Size: small; main purpose: student art; food group: fruit & vegetables; classification: choose most; component: none; communication: passive; quality: student created |
|
| Small | ≤ 8.5 × 11 sheet of paper | |
| Medium | > 8.5 × 11 to 24 × 33 poster | |
| Large | > 24 × 33 poster or vending machine façade | |
| Main purpose | ||
| Breakfast promotion | Item promoted as part of breakfast program | |
| Fundraising | Parent or student group food fundraiser | |
| Nutrition education | ActionSchools!BC, Ag in the Class | |
| Passive food/beverage item | Item (e.g., apple) shown without message | |
| Single item promotion | Only one item or type of product depicted | |
| Student art | Food-related poster, collage | |
| Student marketing | Food-related poster, collage with intent to sell | |
| Other | Menu, recipe | |
| Food groupa | ||
| Candies and chocolates | Mints, cough drops, chocolate bars | |
| Condiments | Ketchup, mustard, mayonnaise | |
| Energy bars | Meal replacement bars, sports bars | |
| Fruit and vegetables | Apple, carrot, fruit juice | |
| Grain products | Rice, pasta, bagels | |
| Meat and alternatives | Beef, poultry, eggs | |
| Milk and alternatives | Milk, cheese, yogurt | |
| Mixed entrees | Sandwiches, burgers, pizza | |
| Other beverages | Soft drinks, tea | |
| Water | Bottled or tap water | |
| Classification | ||
| Choose most | Whole grain products, fresh vegetables | |
| Choose sometimes | Flavored yogurts | |
| Choose least | French fries | |
| Not recommended | Regular, full sugar soft drinks | |
| Component | ||
| Animated character/celebrity | Characters and/or celebrities are present | |
| Branded logo | Brand name logo (e.g., Gatorade logo) shown | |
| Commercial product | Pepsi, Coca-Cola | |
| Premium offer | Special offer, giveaway, contest | |
| Communication type | ||
| Direct | Explicit message, brand name/logo shown | |
| Passive | Promotion with no words (e.g., apple) | |
| Quality | ||
| Professionally made | Professionally printed or vending machine | |
| Student created | Hand-made or personally printed |
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Food groups were modified based on the Guidelines for Food and Beverage Sales in BC Schools.