Table 3. Off-label communication channels reported in PMCPA rulings 2003–2012.
| Off-label Communication Channel | Cases n/N (%) |
|---|---|
| Prescriber-Related | n = 72 |
| Print material 1 | 70/72 (97%) |
| Journal advertisement | 21/70 (30%) |
| Leave piece 2 | 14/70 (20%) |
| Letter | 13/70 (19%) |
| Detail aid | 8/70 (11%) |
| Journal publication | 7/72 (10%) |
| Face-to-face | 11/72 (15%) |
| Promotional stand at medical gathering | 7/11 (64%) |
| Company presentation | 4/11 (36%) |
| Internet | 5/72 (7%) |
| 4/5 (80%) | |
| Website | 1/5 (20%) |
| Internal Practices | n = 2 |
| 1/2 (50%) | |
| Telephone conference | 1/2 (50%) |
| Payer-Related | n = 2 |
| Advertisement | 1/2 (50%) |
| Budget impact model | 1/2 (50%) |
| Poster | 1/2 (50%) |
| Consumer-Related | n = 3 |
| Website | 1/3 (33%) |
| Press release | 2/3 (67%) |
1 For print material to prescribers, communication channels cited in n > 5 cases are included.
2 Leave piece refers to print marketing material that is left behind during a sales visit.