Table 2.

Example feedback from the Content Advisory Teams

CAT	Program message	P1	P2	P3	P4	P5	P6	P7	P8	P9
CAT 1, sexually inexperienced	There are a lot of good reasons to wait to have anal sex: you can practice other stuff like communication, and also other sex stuff if you want, like hand jobs and blow jobs	Very good	I feel like your giving the guy more opinions. My reaction is i thought that trying different thing are just like sex	“and also other sex activities such as oral sex” but otherwise informative, and clear	Message is on a lecturing/suggesting side, clear and easy to read, not boring. Perfect as is	This message seems abrasive. It just wasn’t smoothly introduced. You are reading through the texts, and BAM you hit this wall that seems uncomfortable. Maybe introducing this text a bit more subtly will help	Clear message that shows other things that you can do that are just as enjoyable and supports your decision in choosing to wait	Tone: This is where it gets a little awkward, at least for me. It works though, and I can’t think of anything else that would work Clarity: Perfect Appeal: Perfect	Whoa. This one was… Blunt, to say the least. Still someone has to be, I suppose. Still, it’s friendly and understandable	Tone: It’s like being talked to from a good friend Clarity: It’s very clear the alternatives for anal Appeal: It’s definitely convincing!
CAT 2, sexually inexperienced	There are a lot of other good reasons to wait: you can practice other stuff like communication. You can also practice other stuff that feels good sexually (like kissing, hand jobs)	Very up-front about information, which I like. The texts don’t stay away from ‘taboo’ subjects	For me, a relationship is build on the communication	The term “other stuff” seems repetitive	Good	This works	This presents them with alternatives that they will feel more comfortable list. It reminds them that actual intercourse isn’t the only way to have sexual experiences and grow closer to their significant other	“Stuff that feels good sexually”. Does this mean anything except “going all the way”?	That’s a good way to stay abstinent
CAT 1, sexually experienced	Or, practice with a partner—see how many times you can put on a new condom before actually doing it—a bit of ‘play’ time, as it were:)	Hm, I am actually going to implement this message!	Make it clear you practice putting condoms on things that aren’t penises…unless that is the recommendation. In that case…why not try putting on condoms then having sex	This message doesn’t really make much sense to me	Good tip Friendly tone	This message seems to have some mixed emotions. First it is helpful in tell you to practice with a partner, but then it includes the phrase “A bit of ‘play’ time” which for most people will come across in a dirty way. I would elaborate more on what you mean by the last phrase in case it isn’t meant to be taken in a dirty way	Sounds a bit strange as an activity, but okay	Gives more tips and has a nice tone	This is good too! We always want to involve our partner
CAT 2, sexually experienced	Or, practice with a partner— see how many times you can put on a new condom as a little foreplay before actually having sex	That actually sounds fun!	Send on the same day as the previous rather than the next day	This one made me laugh. It’s a silly thing to think of but I’m sure it’s a fun way to incorporate a type of foreplay for partners		Needs no improvement	Ehh… not the most financially practical thing. But it would be good practice. Alright message