Table 2.
Sources of information about opportunities for medical research endorsed by the public
| Most common sources | Proportion identifying as source for information about medical research* |
|---|---|
| Adults | |
| Television commercial | 53% |
| Radio commercial | 46% |
| Newspaper advertisement | 44% |
| Online/web advertisement | 22% |
| Pamphlet at doctor's office | 21% |
| Children | |
| Radio commercial | 36% |
| Newspaper advertisement | 32% |
| Television commercial | 29% |
| Pamphlet at doctor's office | 25% |
| Online/web advertisement | 18% |
*Proportions sum to >100% in each age group because respondents could endorse more than one source.