Table 2.
Description of the MessageWorks Step-by-Step Processes to “Craft a New Message” or “Assess an Existing Message.”a
| Craft a New Message |
|---|
| Step 1: Instructions |
| Learn how to use MessageWorks to create an effective message based on your target audience |
| Step 2: Message background |
| Add key information from a health communication or social marketing plan |
| Step 3: Target audience |
| Define target audience by inputting data based on the four audience characteristics from the advisor for risk communication model |
| Step 4: Message recommendations |
| Receive recommendations for the six best message tactics to incorporate to most effectively reach the defined target audience |
| Step 5: Attach or draft my message |
| Make a message available to view in MessageWorks by uploading an attachment or copying and pasting directly into a text box. |
| Step 6: Code my message |
| Code use of six message tactics so that MessageWorks can calculate an estimated intentions score |
| Step 7: Score and improve |
| Review the estimated intentions score and determine whether or not to improve. If users chose to improve a message, they can return to Step 3 to input different audience characteristics or Step 6 to recode their message tactics to receive a new score |
a
Assess an existing message contains all steps except for Step 4: message recommendations.