Table 2.
Community Education/Outreach Practices and Directed Marketing Used by Hospice Providers to Reach African Americans
| Sometimes, often, always in last 2 years, n (%)a | |
|---|---|
| Community education and outreach practices | |
| Community organizations | |
| Churches | 73 (92.41) |
| Social service organizations | 60 (75.95) |
| Examples (n): | |
| Department of Social Services 31 (39.24) | |
| Senior centers or services, councils 25 (31.65) | |
| Free clinics and health department 16 (20.25) | |
| Meals on Wheels or food resources 12 (15.19) | |
| Businesses | 32 (40.5) |
| Examples (n): | |
| Barber shops and beauty salons 23 (29.11) | |
| Funeral homes 8 (27.59) | |
| Restaurants 7 (8.86) | |
| Civic groups | 28 (35.44) |
| Examples (n): | |
| Fraternities and sororities 18 (22.78) | |
| Kiwanis, Rotary, Lion's Club 14 (17.72) | |
| Health care organizations | |
| Physicians' offices where at least 25% of patients are African American | 58 (73.42) |
| Nursing homes where at least 25% of patients are African American | 57 (72.15) |
| Hospitals where at least 25% of patients are African American | 54 (68.35) |
| Additional sites for community education/outreach not specifically queried in scale | |
| Other organizations | 37 (46.83) |
| Examples (n): | |
| Support groups and services—HIV, Parkinson's, Alzheimer's, cancer, grief/bereavement 13 (16.46) | |
| Caregiver/daycare Services 10 (12.66) | |
| Women's groups 7 (8.86) | |
| Colleges 6 (7.59) | |
| NAACP or other black advocacy groups 6 (7.59) | |
| United Way 5 (6.33) | |
| Directed marketing strategies | |
| Newspaper | 38 (48.10) |
| Radio | 32 (40.51) |
| Television | 16 (20.25) |
| Other | 36 (45.57) |
| Examples (n): | |
| Health fairs 25 (31.64) | |
| Community events—Martin Luther King holiday, Black History Month, Christmas, parades, festivals, concerts, expos 12 (15.19) | |
| Billboards, website, brochures, magazine 5 (6.33) | |
a
Column represents number and % of participants who responded sometimes, often, or always when asked about community education and outreach strategies or directed marketing to reach African Americans in the last two years to sites listed in first column. These individual items were part of the Community Education and Outreach Scale or Directed Marketing Strategies Scales.