Table 1.

Key results of the pre-launch public awareness baseline surveys (February 2011) and post-launch follow-up survey (September/October 2011)

	Baseline Survey (n = 647)	Follow-up Survey (n = 648)
Sources of medical information if worried that a child might have serious condition	GP: 64% NHS Direct telephone helpline: 43% NHS Direct website: 32% Friends/relatives/parents/guardian: 42%	GP: 56% NHS Direct telephone helpline: 36% NHS Direct website: 27% Friends/relatives/parents/guardian: 40%
Length of time before public would make an appointment to discuss high-risk symptoms with a doctor (a list of high-risk symptoms based on HeadSmart symptom card was provided)	Abnormal eye movements, behavior change/lethargy, and gait or balance disturbance were not deemed as urgent as other symptoms. Over 70% of respondents would seek medical advice on all symptoms except delayed puberty and/or slow growth within 2 weeks.	Abnormal eye movements, behavior change/lethargy, and gait or balance disturbance were not deemed as urgent as other symptoms. Over 70% of respondents would seek medical advice on all symptoms except delayed puberty and/or slow growth within 2 weeks.
Percentage of public that are aware of the number of brain tumor incident cases (informed that it is 500 cases a year)	Higher than expected: 51% About what they expected: 33% Less than expected: 16%	NA
Percentage of public that were aware of warning signs of brain tumors	High awareness (identified by >80% of respondents) Vomiting, headaches, seizures, and vision problems	High awareness (identified by >80% of respondents) Vomiting, headaches, seizures, and vision problems
	50%–79% Deterioration in balance and behavior change	50%–79% Deterioration in balance and behavior change
	Low awareness (identified by <50% of respondents) Abnormal head position, 46% Lethargy, 45% Delayed puberty or slow growth,14% Excessive thirst, 12% Passing a lot of urine, 11%	Low awareness (identified by <50% of respondents) Abnormal head position, 44% Lethargy, 46% Passing a lot of urine, 9% Excessive thirst, 13% Early/delayed puberty or slow growth, 13%