Table 2.

Distribution of respondents exposed to mass media (n=11,570)

Variable	N	%
Frequency of radio listening (n=11,568)
Not at all	10,411	90.0
Less than once a week	524	4.5
At least once a week	633	5.5
Frequency of reading newspapers/magazines (n=11,562)
Not at all	10,294	89.0
Less than once a week	914	7.9
At least once a week	354	3.1
Frequency of watching television (n=11,566)
Not at all	5,719	49.4
Less than once a week	1,555	13.4
At least once a week	4,292	37.2
Frequency of all media combined (n=11,570)
Not at all	5,097	44.1
Less than once a week	1,758	15.2
At least once a week	4,715	40.7