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Risk and benefit facts in ads.
| Variable | n | Facts, mean (SD)a | Ratio of risk facts to benefit facts | |
| Risk facts | 1307 | 19.22 (9.91) | 7.18 | |
|
|
Main portion of ad | 15 | 0.22 (1.08) | 0.12 |
|
|
Scroll portion of ad | 1292 | 19.00 (9.85) | 21.18 |
| Benefit facts | 182 | 2.68 (1.32) |
|
|
|
|
Main portion of ad | 121 | 1.78 (1.12) |
|
|
|
Scroll portion of ad | 61 | 0.90 (1.25) |
|
a Per total number of advertisements.
