Table 5.
Presentation of benefit and risk information.
| Variable | Ads, n (%) | Facts, n | Facts, mean (SD)a | ||
| Qualitative or quantitative presentation |
|
|
|
||
|
|
Risk |
|
|
|
|
|
|
|
Qualitative | 68 (100) | 1292 | 19.00 (9.97) |
|
|
|
Quantitative | 4 (6) | 15 | 0.22 (1.05) |
|
|
Benefit |
|
|
|
|
|
|
|
Qualitative | 68 (100) | 181 | 2.66 (1.30) |
|
|
|
Quantitative | 1 (1) | 1 | 0.01 (0.12) |
| Image presentation |
|
|
|
||
|
|
Risk |
|
|
|
|
|
|
|
Positive | 6 (9) | n/ab |
|
|
|
|
Negative | 0 (0) | n/ab |
|
|
|
|
Neutral | 62 (91) | n/ab |
|
|
|
Benefit |
|
|
|
|
|
|
|
Positive | 5 (7) | n/ab |
|
|
|
|
Negative | 0 (0) | n/ab |
|
|
|
|
Neutral | 63 (93) | n/ab |
|
a Per total number of advertisements.
b The presence/absence of images rather than the number of images was coded.