Table 2.

Summary of focus group themes and definitions.

Theme	Definition	Key quote examples from Results section
Attracting attention and encouraging participation	Ways to get the attention of young women, whether (and how) to use social media to best effect, and how researchers could explain participation and benefits of a health study	“A lot of the things that I sort of see, whether it’s for charity or fundraisers, that sort of thing, is always through Facebook.”
Survey length, presentation, and administration	Survey design ideas and ways to facilitate completion of an online survey by young women	“I find things on the Internet, if I get sent a link and all I have to do is click on it, then I’m happy to do it.”
Survey content, including potentially sensitive questions	Why some questions were included, how to phrase questions considered “sensitive,” and layout for electronic devices	“Maybe having the option of choosing not to answer it as well...That’s probably better than making you answer and not answering truthfully for things.”
Providing personal details and follow-up	How best to legitimatize the study to participants, fears about the confidentiality of information, concerns regarding providing personal information, and permission for data linkage	“I would be happy to put my phone number, my home address, but I wouldn’t want to put that with my date of birth ’cause, I don’t know, my dad’s all paranoid about, like, identity theft.”