Fig. 2.

Alcohol is often portrayed in tobacco advertisements in tobacco industry's lifestyle magazines. Newport's cigarette advertisement (upper left) in P.S. (Spring 2005) shows young adults smoking cigarettes and drinking alcohol in a bar setting, typically engaging in sociable behavior. CML (Spring 2000) magazine “catalog” feature (upper right) is difficult to distinguish from a Camel cigarette advertisement, and depicts both cigarette and alcohol in a party setting, and includes a warning label on the facing page. Kool's advertisement (bottom) in Flair (Holiday 1999 and Spring 2000) and Real Edge (January 2000, September and November 1999) features the image of a man's hand holding a pack of Kool cigarettes and a lit cigarette. In the foreground, with group of young adults enjoying alcohol in a bar setting.