| Information channel |
| Targeted information |
The county organized oral and/or written information to non-native Swedish speakers in other languages. |
| Smart phone app |
The county launched an application for smartphones, free of charge. The application provided written and visual information and reminders about next dose. |
| County website |
The county provided written information on a specific page at the counties’ official webpage. |
| Media coverage |
Information through media using press releases, interviews with health professionals in the radio, TV, and newspapers (on- and off-line). |
| School-based information |
Information provided through the established information channels in each school (e.g. e-mail, information letters, meetings for parents, oral information from the school nurse). |
| Letter/invitation |
Written information provided through a letter/invitation to girls and/or the parents including consent form. |
| Advertisement |
Information through advertisement in newspapers (on- and off-line), posters, booklets. |
| Social media |
Written information from the county health care office in social media. |
| Cinema commercial/YouTube |
Visual information in a film available on YouTube and/or in local cinemas. |
| On-line health care consulting |
Written information on the county-specific page on a nationwide health care consulting web site (Vårdguiden 1177). |
| Vaccination setting |
| All schools |
Organized delivery of the vaccine in all schools in the county. Either through the established school health care or through nurses touring around to all schools in the county to administer the vaccine. |
| Some schools |
Organized delivery of the vaccine in schools in some of the municipalities in the county, or to selected birth cohorts. Either through the established school health care or through nurses touring around these schools to administer the vaccine. |
| Other health care centre |
Opportunistic delivery of the vaccine at private vaccination centres or midwife clinics. |
| Primary health care centre |
Opportunistic delivery of the vaccine at the primary health care centres across the county. |
