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Cronbach alpha, composite reliability, and average variance extracted.
| Construct | Cronbach alpha | Composite reliability coefficient (CR) | Average variance extracted (AVE) |
| Performance expectancy | .90 | .94 | .83 |
| Effort expectancy | .91 | .94 | .79 |
| Social influence | .98 | .98 | .96 |
| Facilitating conditions | .80 | .87 | .63 |
| Hedonic motivation | .93 | .96 | .88 |
| Price value | .93 | .96 | .88 |
| Habit | .74 | .85 | .66 |
| Self-perception | .67 | .81 | .52 |
| Behavior intention | .90 | .94 | .83 |
