Table 7.
Mediating role of behavior intention on independent variables.
| Step 1 | Step 2 | VAFa | ||||
| Paths | Beta | t | Paths | Beta | t |
|
|
|
|
|
PEb→BIc | .200 | 3.673l |
|
|
|
|
|
EEd→BI | .188 | 2.844l |
|
|
|
|
|
SIe→BI | .082 | 1.616 |
|
|
|
|
|
FCf→BI | .007 | 0.161 |
|
|
|
|
|
HMg→BI | .036 | 0.659 |
|
|
|
|
|
PVh→BI | -.007 | 0.131 |
|
|
|
|
|
HTi→BI | .392 | 7.313l |
|
|
|
|
|
SPj→BI | .105 | 2.521m |
|
| PE→UBk | .075 | 1.281 | PE→UB | .067 | 1.125 |
|
| EE→UB | -.023 | 0.481 | EE→UB | -.026 | 0.451 |
|
| SI→UB | .223 | 3.733l | SI→UB | .228 | 3.389l |
|
| FC→UB | .124 | 2.609l | FC→UB | .132 | 2.578m |
|
| HM→UB | -.107 | 1.617 | HM→UB | -.112 | 1.629 |
|
| PV→UB | .012 | 0.192 | PV→UB | .019 | 0.312 |
|
| HT→UB | .278 | 3.733l | HT→UB | .276 | 3.801l |
|
| SP→UB | .065 | 1.122 | SP→UB | .050 | 0.869 |
|
|
|
|
|
BI→UB | .271 | 3.746l |
|
|
|
|
|
(FC→BI)×(BI→UB) | .003 | 0.256 |
|
|
|
|
|
(SI→ BI)×(BI→UB) | .021 | 1.390 |
|
|
|
|
|
(HT→BI)×(BI→UB) | .106 | 3.472l | .38 |
aVAF: variance accounted for.
bPE: performance expectancy.
cBI: behavioral intention.
dEE: effort expectancy.
eSI: social influence.
fFC: facilitating conditions.
gHM: hedonic motivation.
hPV: price value.
iHT: habit.
jSP: self-perception.
kUB: use behavior.
l P<.01.
m P<.05.