Table 1.

Personalization of the website (and lack of) among interviewed doctors (N=32).

Personalization details		n (%)
Interviewed doctors who personalized one or more elements of the website		23 (72)
	The introductory photo and video	21 (57)
	The introductory text	11 (34)
Interviewed doctors’ reasons for not personalizing the website		9 (28)
	Limited time	3 (33)
	Seemed to be complicated	2 (22)
	Seemed not useful	2 (22)
	Unwilling to publish personal photos on the Internet	3 (33)