Table 5.

Significant differences in the replies between the participants that recalled the personalization and those who did not do so. Answers were based on a 5-point Likert scale, ranging from 1-5 (lowest-highest).

Questions		N	Mean	Standard deviation	t (df)	P
“Do you assess your participation in the study positively?”
	Respondents who recalled the personalization	238	4.09	0.86	3.18 (317)	.002
	Respondents who did not recall the personalization	101	3.74	1.04
“Did you find the contents of the site interesting?”
	Respondents who recalled the personalization	108	4.31	0.76	2.85 (154)	.005
	Respondents who did not recall the personalization	48	3.90	0.97
“Would you recommend the website to others?”
	Respondents who recalled the personalization	108	4.23	0.82	2.34 (154)	.020
	Respondents who did not recall the personalization	48	3.88	1.00