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. 2016 Jan 27;4(1):e599. doi: 10.1097/GOX.0000000000000597

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Copyright © 2016 The Authors. Published by Wolters Kluwer Health, Inc. on behalf of The American Society of Plastic Surgeons. All rights reserved.

This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License 4.0 (CCBY-NC-ND), where it is permissible to download and share the work provided it is properly cited. The work cannot be changed in any way or used commercially.

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Fig. 1. — Sullivan’s 6 facets of “Brand Generosity” that help build community around a brand. From Sullivan, Hey Whipple, Squeeze This, 4th Edition. Copyright © 2012 by John Wiley Sons, Inc. Reprinted with permission from John Wiley & Sons, Inc.