| Category 1: Images/Shape |
| Bullet |
| Tampon |
| Tear Drop |
| Oval |
| Category 2: Messiness and Leakage |
| The product produces a lot of discharge and will require a panty liner… |
| The product produces some discharge, but does not require a panty liner… |
| The product produces some discharge, which is similar to increased vaginal discharge during sex… |
| The product does not produce any discharge… |
| Category 3: Wait time |
| To be effective, the product will need to be inserted at least 2 minutes before sex… |
| To be effective, the product will need to be inserted 15 minutes before sex… |
| To be effective, the product will need to be inserted 30 minutes before sex… |
| To be effective, the product must be inserted an hour before sex… |
| Category 4: Product Function |
| The product will provide protection against HIV and other STDs… |
| The product will provide protection against HIV only… |
| The product can be used to prevent pregnancy… |
| The product will provide HIV and STD protection and can also be used to prevent pregnancy… |
| Category 5: Partner Awareness |
| The product will not be noticed by your sexual partner… |
| The product may or may not be noticed by your sexual partner… |
| The product will leave residue on your sexual partner… |
| The product will be noticed by your sexual partner… |
| Category 6: Duration of Protection |
| After the necessary wait time, the product will continue to work for 1 hour… |
| After the necessary wait time, the product will continue to work for 4 hours… |
| After the necessary wait time, the product will continue to work for 1 day… |
| After the necessary wait time, the product will continue to work for 2–3 days… |
| Category 7: Color |
| The product will be translucent/clear in color… |
| The product will be pearlescent in color (i.e. the color and shine of a pearl) in color… |
| The product will be white/chalky in color… |
| The product will be a pale, bubblegum pink in color… |
