Table 1. An example of one of the choice situations presented to participants.

	Option 1	Option 2
Number of cattle	100	40
Number of sheep or goats	0	0
Private grazing land and monthly conservancy payments	No private grazing land, 18,000 KSh conservancy payments	75 acres private grazing land, 9,000 KSh conservancy payments
Grazing permitted in conservancy during drought?	No	No
Monthly wage	6,000 KSh	6,000 KSh
Area of land cultivated	0	5 acres

This choice situation is one of sixteen which formed the basis of a discrete choice experiment intended to examine the participants’ preferences for livelihoods and conservation. The participants were members of local communities living near to the Maasai Mara National Reserve, Kenya, and included both members and non-members of existing conservancies. The participant simply responds by saying whether they would prefer option 1 or option 2.