Table 1.

Protocol analysis (example): Case 1 (Don and Sarah Hill)

Speaker	Transcript	Protocol analysis	Coding/theme
Participant	Well, I guess the thing is, I don’t think that they would tell me right away that they aren’t going to administer the medication to the kids. . . . I don’t think I would make another appointment with them because I don’t think they’d come back.
Interviewer	You’d be kind of realistic about it.	Script analysis (summarizing)
Participant	I would say, no, I understand your beliefs. But just so that you know (it’s) yadda yadda yadda. . . . If you come on too strong they won’t call you. . . . So I’d rather be there as an information-giver as opposed to somebody who’s going to be scolding them saying they’re doing a bad job.		Building a relationship Pharmacist as educator, not decision maker
Interviewer	So building rapport and a relationship . . .	Assertional analysis (paraphrasing, suggesting category or label)
Participant	Yeah . . . I wouldn’t want some stranger telling me that I’m being a bad parent because I’m following a belief that I’ve always had. So I’m not one to judge. I guess even at entry I would still fill it anyway in hopes that after I fill it at least the medications will be in their house. And if they choose to do it or if they choose not to do it, then that’s their decision. But at least having it close to them gives them a higher chance of using it. If I don’t fill it at all, then there’s no chance of them using the medication.		Avoiding conflict