Skip to main content
. Author manuscript; available in PMC: 2016 Apr 6.
Published in final edited form as: J Health Commun. 2015 Apr 3;20(5):589–598. doi: 10.1080/10810730.2015.1012238

Table 4.

A personal message promoting colorectal cancer (CRC) screening within a social network: Suggested edits provided by study participants (n=288; those who report using email and would send the edited message via email).

Original Wording Deleted
Entire
Sentence
Edited
Sentence

Intended meaning of
sentence(s)
Edits
altered
meaning
n % n % n %
Hi, my doctor is asking me to
pass this message along to
people over age 50 who I
know and care about, and I
wanted to share it with you.
6 2.1 21 7.3 I was asked to pass this message
to you.
1 0.3
Colon cancer is expected to
kill over 50,000 people in
2011.
51 17.7 50 17.4 Colon cancer is harmful. 2 0.7
Screening can stop colon
cancer before it starts, or catch
it early when it’s likely to be
easier to treat.
8 2.8 32 11.1 Screening can prevent
Colon cancer.
0 0.0
Everyone over age 50 should
be screened.
19 6.6 37 12.8 There is a specific group of
people (50+ or 'you') that
should be screened.
1 0.3
There are a few ways to get
screened for colon cancer.
15 5.2 3 1.0 There's more than one way
to get screened.
0 0.0
I just got a colonoscopy,
(which is one way to get
screened.)
11 3.8 47 16.3 I got screened. 3 1.0
If you want I’d be happy to
talk to you about what my
experience was like.
19 6.6 37 12.8 I am open to discussing
this.
3 1.0
Have you had your screening
done yet? If not, please
consider talking to your doctor
about screening options for
colon cancer.
11 3.8 53 18.4 Talk to your doctor about
screening.
7 2.4