Table 2. Importance Weights (normalized) for each Attribute.

	Fixed Attributes				Personalised Choice
	n = 727 (50.2%)				n = 720 (49.8%)
	n	%	Mean	(SD)	n	%	Mean	(SD)	t stat (df)	p-value
Avoiding (0–1):
Loss of Lifetime	726	100	0.354	(0.257)	635	88.2	0.148	(0.094)	-19.16 (df 1359)	<0.0001
Needless Biopsy	726	100	0.137	(0.121)	561	77.9	0.108	(0.062)	-5.18 (df 1285)	<0.0001
Bowel problems	726	100	0.168	(0.112)	661	91.8	0.121	(0.044)	-10.08 (df 1385)	<0.0001
Sexual problems	726	100	0.178	(0.154)	582	80.8	0.119	(0.062)	-8.66 (df 1306)	<0.0001
Urinary problems	726	100	0.163	(0.103)	650	90.3	0.118	(0.045)	-10.25 (df 1374)	<0.0001
Loss of health	n.a.				658	91.4	0.122	(0.055)
Overdiagnosis	n.a.				556	77.2	0.101	(0.052)
Regret	n.a.				565	78.5	0.114	(0.045)
Treatment burden	n.a.				554	76.9	0.101	(0.041)
Carer burden	n.a.				554	76.9	0.109	(0.055)