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. Author manuscript; available in PMC: 2016 Apr 11.
Published in final edited form as: Proc Int World Wide Web Conf. 2015 May;2015:34–44. doi: 10.1145/2736277.2741120

Figure 2.

Figure 2

Fraction of donors by number of total donations by the donor. Note the log scale of the Y axis. 74% of donors donate exactly once and do not return. 26% return for a second donation and 14% do not return afterwards. Only 1% of donors make five donations. Online crowdfunding is facing the same attrition problem as offline NPOs.